Sarah Bruns MBA

Applied Behavioral Scientist

I study why people and systems get stuck — and what helps them move again.

I’m an independent researcher and builder exploring complex failures, human friction, and recovery. I develop businesses, software, systems, and practical interventions in response to the questions I’m investigating.

I’m curious about what happens when good intentions meet systems that no longer work.

I follow the relationships between decisions, environments, resources, and breakdowns.

Following relationships between decisions, environments, resources, and breakdowns. DECISIONSENVIRONMENTS RESOURCESBREAKDOWNS

I explore these questions across different environments:

  • Websites
  • Organizations
  • Homes
  • Donation systems
  • Operational workflows
  • Communication systems

An inquiry in development

Lyō Theory

A developing investigation into the mechanics of getting stuck—and the conditions that make recovery possible.

Lyō Theory explores why people and systems get stuck. The businesses below explore what helps them move again.

Explore Lyō Theory

Follow the pattern. Look for another path.

How I approach a question.

  1. 01

    Observe

    Notice a pattern in its context.

  2. 02

    Reconstruct

    Trace what happened and what depended on what.

  3. 03

    Model

    Make possible relationships explicit.

  4. 04

    Test

    Try a change and examine what happens.

  5. 05

    Refine

    Revisit the question and the model.

Different investigations may use different methods and evidence.

Where the questions
meet real work.

Ideas become more useful when they’re tested against reality. These businesses provide three very different environments for understanding friction, solving practical problems, and discovering what helps people move forward.

Established business / live lab

Where the problems become visible.

An established printing business where real orders, customer needs, software, and daily operations reveal how friction develops—and what it takes to remove it.

Visit Granite Woods Printing

Emerging business / organizational recovery

Where understanding becomes intervention.

Helping small businesses facing serious operational or financial distress regain stability, evaluate their options, and build a workable path forward.

Visit Harbor Ray

Emerging business / practical home support

Where progress becomes tangible.

Helping people move through deferred household tasks, unfinished projects, and everyday obstacles that make their homes harder to manage.

Visit Mocha Jack

Questions I’m following.

These are starting points for investigation. Explanations remain provisional as evidence develops.

NOTE // 01

When the work prevents the fix

What happens when keeping things running uses up the capacity needed to change them?

Open question
Questions to follow
  • Which demands consume the available time and attention?
  • What would make room for an underlying problem to be addressed?
NOTE // 02

The hidden cost of switching cognitive modes

What changes when someone has to move repeatedly between different kinds of thinking and work?

Open question
Questions to follow
  • Where do shifts in context introduce new demands?
  • What might help people reorient before the next task?
NOTE // 03

When small failures compound

Under what conditions can separate, manageable problems become a larger breakdown?

Open question
Questions to follow
  • Which dependencies connect one problem to another?
  • Where might an intervention interrupt the pattern?